Recent Results
Some important surveys carried out in recent years by the institute are quoted below.
Survey on international tourism
This survey has been carried out continually since 2004, is still ongoing and is commissioned to continue until 2014. The object is to obtain information on funds spent by residents of Italy for foreign travel and by foreigners for travel to and in Italy. The survey consists of 130,000 interviews per year with travellers crossing the frontier (road and rail crossings, airports and sea ports) with 1,495,000 data sets.
Customer Campania
The planning and management of a monitoring system for quantity, quality and regularity of regional and local rail transport services provided by Trenitalia S.p.A. in the Campania region, including the condition of the stations and their peripheral services. Checks carried out on the ground, on board trains and in stations. Monthly monitoring of 250 trains and 20 stations. (2010-2011)
Monitoring of perceived and actual quality provided
Customer satisfaction and verification of the standard of quality on the national rail network. (2010-2011) (2010-2011)
Qualitel
Monitoring of the quality of TV programs. Surveys carried out in autumn 2009, spring 2010 and autumn 2010 with 7,500 interviews for each phase, using CAPI technology.
Customer satisfaction survey for all railway services offered to the market and to clientele
A continuous survey involving 30,000 interviews per year designed to monitor:
- perception of quality: recruitment in stations, CATI interviews
- actual quality: audit questionnaires
- in-depth follow-up with Trenitalia customers: CATI interviews
- perception of quality in rail freight and logistics: CAPI interviews (2005-2009)
Monitoring of the level of service and checks on respect of the service contract between the City of Rome and AMA refuse collection agency
A quarterly survey to quantify the indicators laid down in the service contract and to check for level of respect of contractual obligations. The services provided by AMA and considered in the survey fall into three areas: management of undifferentiated urban waste, management of differentiated waste, and support activity. (2004-2010)
Osser.V.I.
Observatory on travel by Italians: a survey initiated in 2003 and covering the whole of each year, comprising weekly audits collecting information on travel undertaken in the preceding week. The survey comprises 160,000 interviews per year. (2003- 2010)
Progetto Donna Bio
Pragma was entrusted for the three-year duration of the project (2004-2006) with the coordination of a communications campaign in magazines, the management of a toll-free phone number and a website, the production of information material (leaflets, inserts and CD-ROMs), the organisation of meetings in schools and the management of the press office. The institute also carried out a continuous series of surveys with representative samples of the population, with farms, with customers of department stores and with middle-school students for a total of 1,300 interviews in three years.
Interregional promotion project for certified products
The survey measured familiarity with and acceptance of certified food products (DOP, DOC) and biological products on foreign markets (Sweden, Denmark, USA, Canada, Japan). Desk research and surveys of consumers and trade provided material for 37 reports broken down by product and by country to support product marketing, a communications report to illustrate the strategic objectives of an institutional campaign, and an on-line database with the identifying details of the operators involved in the trade. (2002-2003)
Monitoring of advertising broadcast by national radio stations (2010-2011)
Identification, recording and analysis of daily program schedules and isolation of advertising material contained in them to monitor respect of legal restrictions and national advertising regulations.
User satisfaction in local tax offices (2009)
A customer satisfaction survey among users of local tax offices using mystery client methods (88 offices and 300 mystery callers), F2F with users in the tax offices (5,000 interviews), phone interviews with users who had contacted the call centre (4,000 interviews), and visitors to the website of the Internal Revenue service (10,000 users).
Monitoring the communications campaign of the Italian NIC registro.it (2008-2010)
An articulated plan for qualitative and quantitative surveys to help verify the validity and effectiveness of a communication campaign: scenario analysis (point 0), pre-test, monitoring of the campaign in use, internet survey, conclusive post-test.
Monitoring the effective quality of the municipal on-street paid parking service in Rome (2009)
Continuous survey of the paid parking service to monitor respect of the obligations stipulated in the service contract by means of direct observation of the level and type of occupation of parking slots (26,938), the correct operation of parking meters (1,063), and the condition of vertical (1,249 signs) and horizontal signalling (456 stretches of road).
Survey of mobility on the Milan ring-road (2006-2007)
A campaign of surveys designed to quantify the demand for mobility into and out of Milan by choice of means of transport, and to build and validate an origin/destination matrix.
The surveys covered:
The surveys covered:
- Private transport: tallying and interviews with a sample of drivers crossing the ring on a mean working day in 58 locations;
- 63,800 personal interviews partially quotaed by stated preferences;
- Rail transport: tallying of train passengers on lines crossing the ring inbound to Milan;
- Public transport on subway lines: tallying of all inbound and outbound passengers on a mean working day;
- Public transport on bus and tram lines: tallying of passengers on board (at destinations and stops) and interviews (on board and on the ground).;
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