Products
Long experience has enabled us to fine-tune analysis systems for both ad hoc and multi-client surveys.
FI.DO. FIdelizzazione della DOmanda - creating brand loyalty
How to increase customer loyalty.
What:
An upgrade of the traditional customer satisfaction survey. Alongside the measurement of the level of satisfaction and the pinpointing of product/service strengths and weaknesses, FI.DO. provides a breakdown of users by fidelity level and an instrument to identify targeted interventions.
Why:
Investments made to increase satisfaction can generate costs without automatically guaranteeing an increase in profits. A high level of satisfaction is a necessary element but is not enough to guarantee brand loyalty.
An upgrade of the traditional customer satisfaction survey. Alongside the measurement of the level of satisfaction and the pinpointing of product/service strengths and weaknesses, FI.DO. provides a breakdown of users by fidelity level and an instrument to identify targeted interventions.
Why:
Investments made to increase satisfaction can generate costs without automatically guaranteeing an increase in profits. A high level of satisfaction is a necessary element but is not enough to guarantee brand loyalty.
A.S.TRA. Analisi Strategica del TRAde - Strategic trade analysis
How your customer sees you
What:
This product helps our client to assess the performance and the importance of the various components of their service "through the eyes of the customer" (mystery customer), and to determine where it is most urgent to intervene. (Pragma is an MSPA member.)
Why:
Responds to the client’s need to keep the service provided by their front-line staff, as an expression of their company and its product, under control.
This product helps our client to assess the performance and the importance of the various components of their service "through the eyes of the customer" (mystery customer), and to determine where it is most urgent to intervene. (Pragma is an MSPA member.)
Why:
Responds to the client’s need to keep the service provided by their front-line staff, as an expression of their company and its product, under control.
BRA.V.O. BRAnd Value Observatory
The value of the brand
What:
An instrument for continuative and standardised research for evaluating and monitoring the state of health of a brand through the analysis of the components which make up its value (brand loyalty, penetration, awareness level, perceived quality, brand association).
Why:
The brand is a strategic objective of a company, and its importance will increase as the market in which it competes experiences differentiation and fragmentation. A "quality" brand allows the company to accumulate and manage a number of advantages which bear fruit in the increased effectiveness of the brand’s marketing (easier to obtain privileged display at the point of sale, possibility of applying price differentials, etc.) leading to a competitive advantage.
An instrument for continuative and standardised research for evaluating and monitoring the state of health of a brand through the analysis of the components which make up its value (brand loyalty, penetration, awareness level, perceived quality, brand association).
Why:
The brand is a strategic objective of a company, and its importance will increase as the market in which it competes experiences differentiation and fragmentation. A "quality" brand allows the company to accumulate and manage a number of advantages which bear fruit in the increased effectiveness of the brand’s marketing (easier to obtain privileged display at the point of sale, possibility of applying price differentials, etc.) leading to a competitive advantage.
VA.TE. VAlori Terminali - Terminal values
A new way to communicate
What:
A qualitative approach which researches the motivations behind buying behaviour. An instrument to bind product attributes, consequences and values into a framework throwing light on the motivations behind the behaviour (cause-effect chains).
Why:
The links between the product and its consumer are becoming ever more complex and require the use of effective instruments to support communications strategies and the best positioning of the product/service.
A qualitative approach which researches the motivations behind buying behaviour. An instrument to bind product attributes, consequences and values into a framework throwing light on the motivations behind the behaviour (cause-effect chains).
Why:
The links between the product and its consumer are becoming ever more complex and require the use of effective instruments to support communications strategies and the best positioning of the product/service.
MA.M.I. MArketing Mix Ideale
A method to help choose the best solution
What:
A research method which uses the "trade-off" technique to evaluate the importance attributed to each component of the product.
Why:
Optimising interventions in line with the demands of the customer requires familiarity with the customer’s awareness of the product’s various components for the interventions to be effective and useful.
A research method which uses the "trade-off" technique to evaluate the importance attributed to each component of the product.
Why:
Optimising interventions in line with the demands of the customer requires familiarity with the customer’s awareness of the product’s various components for the interventions to be effective and useful.
Q.S.U. - Qualità Servizi Urbani - Urban services quality
From the point of view of the user
What:
A research instrument for evaluating and monitoring the services provided by local administrations.
Why:
Meets the demand for expressing the opinions and expectations of the citizens.
A research instrument for evaluating and monitoring the services provided by local administrations.
Why:
Meets the demand for expressing the opinions and expectations of the citizens.
DOmanda di Turismo degli Italiani - Italian tourism demand
Where do Italians go on vacation?
What:
A quarterly survey of Italian travel forecasts.
Why:
The tourism market is in constant expansion, but there are few instruments available to the operators to provide information on the short-term travel intentions of Italians.
A quarterly survey of Italian travel forecasts.
Why:
The tourism market is in constant expansion, but there are few instruments available to the operators to provide information on the short-term travel intentions of Italians.
OS.A. - OSservatorio Alimentare - Food observatory
Consumers are paying ever more attention to the quality of food
What:
An ongoing survey to continuously monitor the evolution in the demand for food products.
Why:
The choice of food products is becoming ever more articulated, and is destined to continue to increase. Growing attention is being paid to genuine foodstuffs and certified products. In tune with these demands, new distribution channels for food products are being created and developed.
An ongoing survey to continuously monitor the evolution in the demand for food products.
Why:
The choice of food products is becoming ever more articulated, and is destined to continue to increase. Growing attention is being paid to genuine foodstuffs and certified products. In tune with these demands, new distribution channels for food products are being created and developed.
pragma-research.it
