Fields of Activity
- Research into communication (pre/post campaign testing, copy strategy, campaign tracking)
- Development and testing of new products/restyling (concept test, product test, packaging and name test, sniff test, clinic test, positioning test)
- Basic research (usage and attitudes)
- Customer satisfaction, loyalty and retention
- Mystery shopping and mystery calling
- Studies on the image of a product, brand, corporation or brand equity
- Industrial and B2B research
- Consumer behaviour studies
- Marketing mix research
pragma-research.it
