International Research
Pragma
- Offers accurate research throughout Europe and the rest of the world, meeting the client’s deadline and at competitive prices;
- Uses consolidated collaboration with foreign professionals and institutions;
- Employs multilingual phone staff operating from Italy towards the major European and non-European countries;
- Can modulate the range of services, from field & tabs to data analysis and consultation, on the basis of the client’s demands.
Pragma’s international team has matured vast experience in carrying out international research, in part thanks to periods of employment abroad, and can communicate in English, French, German and Spanish. Pragma carries out both quantitative and qualitative research internationally. Specifically, qualitative methods:
- In-depth interviews (individuals and couples);
- Group discussions (full groups, mini groups, creative groups);
- Workshops;
- Ethnographic interviews.
Quantitative methods:
- Personal interviews (CATI, CAPI, PAPI, CAWI);
- Mystery shopping, mystery calling, audits;
- Hall test (in studios, in shopping centres).
The most relevant experience accumulated by Pragma is in the following fields:
- Automotive;
- Agricultural food products;
- Tourism;
- Transport;
- IT and telecoms;
- Social policy;
- Hotels and restaurants;
- Finance and insurance;
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