Service Centre
QUANTITATIVE SECTOR
- Personal interviews field
- Apx. 1,300 interviewers guaranteeing a capillary coverage of the entire country.
- Specialised personnel for interviews with opinion leaders.
- A nationwide network for mystery client interviews.
- 215 terminals for CAPI interviews.
- C.A.T.I.
- 100 workstations.
- 250 interviewers receiving constant re-training.
- 70 mother-tongue and multilingual interviewers for research in the main European markets.
- EDP
- Team of statisticians and programmers managing and developing systems of treatment, transmission and processing of data.
- ID MONITOR software, an advanced solution for integrated management of CATI, CAWI and CAPI research with a user-friendly interface providing protected data access for clients.
- Editing, coding and database management
- Editing and coding of questionnaires, recovery of incomplete data, consistency control.
- Database management (Excel, Access, SQL).
QUALITATIVE SECTOR
- Psychologists and sociologists specialised in leading focus groups, motivational interviews and creative groups, working both at our headquarters and in other locations around the country to guarantee for out clients the quality and privacy of the data collected.
- A team of consultants is in constant collaboration in our qualitative B2B research.
QUALITY CONTROL
- For Pragma, quality control is an integral part of our mission. Production, organisation and management processes are monitored and measured as part of a recognised quality system.
- The object of Pragma’s quality control on processes and services is to guarantee organisational efficiency and the ability to adapt to circumstances through a continuous verification of both the validity of the company’s processes and the quality of the services rendered.
pragma-research.it
