Pragma in brief:
CONSOLIDATED EXPERIENCE
Forty years of activity on marketing research, social research and opinion surveys.
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SPECIFIC COMPETENCE
Organised in four research departments to meet the requirements of public and private clients (INSTITUTIONAL, MARKET, TRANSPORT AND TOURISM, MOBILITY), and enjoying ongoing cooperation with universities and leading study centres.
THE WHOLE CYCLE
Pragma operates a service centre with integrated software for CATI, CAPI and CAWI interviews, a network of interviewers distributed throughout the country, and a team of dedicated researchers (research on opinion leaders, B2B, mystery customer, etc.).
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A STRONG VOCATION FOR INNOVATION
Pragma enjoys ongoing cooperation with universities and leading study centres.
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INTERNATIONAL RESEARCH
Pragma has planned and carried out international projects for Italian and foreign clients for more than thirty years.
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BESPOKE RESEARCH
Pragma has the know-how to select the research product best suited to the requirements of every client.
RECOGNISED PROFESSIONALISM, COMPETENCE AND FLEXIBILITY
CERTIFIED
UNI EN ISO 9001:2008 since 2000, associated with ASSIRM, ESOMAR, MSPA (Mystery Shopping Providers Association) and CONFINDUSTRIA.
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