QUALITATIVE DEPARTMENT

Tools

• Focus Groups
• In interviews

Methodology

• Projective and creative techniques, supported by audio-visual stimulus material.
• Internet connection, to surf the Web during groups/interviews.
• Means-end chain through an ad-hoc software .

Goals

• Product positioning, consumption and choice criteria, brand image, perception of goods and services, consumer/user's profile, communication strategy, brainstorming.

Services/Facilities

• Simultaneous translation, video conferencing, video projector and tele-beam.

Human resources

• A staff of 5 fully dedicated psychologists.

FIELD DEPARTMENT

• The Quantitative Department with approximately 1000 interviewers all over the country, as well as a permanent staff of Business to Business interviewers
• 100 CATI workstations. Audio and video on line checking guarantees high quality results

EDP DEPARTMENT

• Equipped with PCs connected with the CATI system
• Software for data processing and management including Odin and Diana software by NIPO, as well as Microsoft Office suite. Upon request, data output can be transformed in other widespread formats, such as SPSS